1301 Colorado

An extensive overhaul from an outdated small stucco building to a beautiful, modern adaptive reuse of an underutilized corner. 

In collaboration with EYRC Architects, the new storefront facade was added with structural steel, keeping the majority of the existing structure, using new materials where they had the most impact. A mezzanine level was added inside the structure to accommodate the desire for creative office tenants, and creating small platform meeting areas for the tenants.

Using a combination of warm materials such as Hemlock wood and IPE wood decking with the painted steel louvers and framing creates a modern look in a neighborhood that is full of standard stucco buildings. Additional focus was giving to providing pedestrian circulation and access to the nearby lightrail.


Santa Monica, CA


  • 15,690 SF

  • Adaptive re-use office space


New Urban West has really set the bar extremely high. This is a model of how a developer and his team should work with the community. In fact, you may even want to give training lessons. This is one of the best designed projects that I have ever seen. This is a high quality project and there is no question in my mind it’ll be a huge asset to this area.

— Dianne Jacob, San Diego County Board of Supervisors

(Public hearing; Harmony Grove Village Project, 2007) 

New Urban West, Inc. 

2001 Wilshire Blvd, Suite 401

Santa Monica, CA 90403