who we are
New Urban West, Inc. (NUWI) is a privately-held, Santa Monica-based developer with over six decades of experience with strong capitalization, passion for placemaking, dynamic stakeholder engagement and a focus on solving complex land use challenges.
PRESIDENT & CEO
Adam focuses on identifying new investment opportunities, finding and securing financing, as well as directing and overseeing all areas of strategic planning.
Adam has worked for New Urban West for over 30 years. He was worked his way up from Assistant Project Manager to now CEO. He has handled all aspects of the business and managed dozens of diverse successful projects. He also was the founder and president of Second Street Ventures, an urban residential and commercial development company for six years. Adam holds a B.S. in Economics and Business from University of California, Los Angeles. He enjoys spending time with his family and has a passion for skiing, mountain biking, woodworking, surfing, golf and music.
EVP & COO
Jason focuses on identifying new investment opportunities and oversees all aspects of execution, including: acquisition, entitlements, project development, construction, sales and marketing for projects.
Jason has worked with Ernst & Young/Kenneth Leventhal consulting for national builders and developers and has operated his own successful development consulting firm. Jason holds a B.S. in Architecture from the University of Southern California and a MDS in Real Estate and Urban Development from Harvard University. In his spare time, he enjoys spending time with his family and practicing yoga.
VP, FORWARD PLANNING
Jonathan focuses on the processing of complex project entitlements, including tentative and final subdivision maps, environmental impact reports (EIR), resource agency permits, coastal development permits, general plan amendments, zone changes, and annexations. He is also responsible for development and implementation of community outreach and government affairs strategies across all company projects and regularly engages elected officials, community leaders, and residents on issues related to housing and housing policy.
Jonathan is a licensed attorney and formally served as a legislative aide in the California State Senate and in various roles in State, Local and Regional Government. He holds a B.S. from Indiana University and a JD from University of San Diego School of Law. In his spare time, he enjoys hiking, reading, and eating tacos.
ACQUISITIONS & FINANCE MANAGER
Mishal focuses on identifying new investment opportunities, coordinating due diligence, and assisting in securing financing.
Mishal previously worked for Bolour Associates where he originated 29 loans totaling $161M in volume primarily on un-entitled urban infill land sites for high density residential housing. Prior to Bolour, he worked various analyst roles and underwrote life insurance company loans as well as acquisition opportunities for all property types. He holds a B.S. in Business Administration from Indiana University and a Master of Real Estate Development from the University of Southern California. Outside of work, he enjoys working out, reading, eating all kinds of food, and spending time with close friends and family.